Last night Facebook adjusted the guidelines for Facebook pages. From now on it is no longer mandatory to use an app for promotions . In this article you can read what that means exactly, what you as a page owner are and are not allowed to do and why an app, despite the new rules, might not be such a bad idea after all.
What exactly do the changes entail?
Until yesterday evening, any form of promotion on Facebook was only allowed via a separate morocco phone number list app or a ‘Facebook Offer’ (Facebook voucher campaign). But that did not mean that everyone adhered to those rules. On the contrary. This condition (all promotion must be via an app) is a thing of the past since yesterday, at least partially. Facebook now allows owners of Facebook pages to run a promotion or campaign where:
participants on the Facebook page must respond to or like a post;
participants must message the page;
Likes are used as a voting mechanism
What does this mean in concrete terms? Imagine you are a furniture maker and want to draw attention to your new garden furniture. To do this, you want to raffle a copy among your fans on Facebook. You post a message on your Facebook page and call on your fans to indicate why they think they should win this piece of furniture. Then you let the comment with the most likes win. To promote your message to a larger audience, you turn it into an advertisement.
Facebook Promotion ExampleWhat is allowed and what is not?
The above example is therefore allowed in the new situation. But the new guidelines are not carte marketing list blanche for all variants of promotions. It is not allowed to:
to ask fans to share a message on their Facebook profile (share & win).To let fans tag a photo
The first point is clear. The second condition is more difficult, because it is something that happens a lot on Facebook. But it remains, despite the relaxation of the rules, not allowed. In concrete terms: the furniture maker may not ask participants in his distribution of questions across social media action to share the message on their Facebook profile (timeline).