“We achieved a significant increase in turnover in the first half of 2013. We worked hard for this, but it is remarkable in these times of economic recession. And we are very happy with that!”
I also spoke with Evelijn van Heuven, from the web-wine shop Vindict . Not a large and well-known chain, but a successful wine shop with a very unique identity. Recently they no longer operate only online, but also in a physical shop in Amsterdam.
It is certainly remarkable; to be successful
A in a recession. What is the secret of Miss Green and Vindict? What makes them different from the rest?
I think it’s like this. Their stories are complete. They fit both the story behind the brand and the consumer. Miss Green exudes morocco phone number list sustainability, honesty and ‘greenness’ and focuses on Dutch women who are looking for nice basics, which are produced as sustainably as possible. Vindict sells wine in an accessible webshop, without jargon and with a wink, to wine lovers who don’t feel like any hassle.
In the case of Miss Green, it also fits in with this time, in which we increasingly call for clothes to be made well, in every respect. The recent events in Bangladesh will certainly not do Miss Green any harm, to name but one.
What best practices can we apply to other cases? In a NON-random order:
1. Start with your ‘ste’
According to Cor Hospes, expert in the field of content marketing, you should first ask yourself what your ‘ste’ is. That in marketing list which you want to excel, your distinguishing feature. The most fun, the clearest, the most visited, the most artistic? Decide that for yourself. Then hang everything you do on your ‘ the emotion of traditional dutch homely cosinessste’. Only then will you be credible and consistent in your appearance. There is a good chance that the passion will radiate from it. Maaike Groen of Miss Green says about her ‘ste’: