Only this year have all the major tooling providers started to offer the possibility to publish content in addition to monitoring or vice versa, so there is not yet one perfect tool on the market. I would prefer to see a collaboration between a number of tools that we like. So to get back to your question: to be honest, we are not getting it all out of it yet.”
And why did you choose Coosto?
Lara: “We did a comparison like we test everything here, haha! We started with a shortlist of six providers, three of which we tested based on our requirements in morocco phone number list a trial period of three months. We chose Coosto, mainly because of the monitoring. We want to see what is happening in society and with more than 390,000 sources in Coosto this is clearly visible. We use a lot of terms at the same time, luckily you can add that yourself as a user. There are many tools where you can’t add this yourself, which is absurd – it happens in real time !
Based on what comes out of the search results, we as a team decide whether or not we are going to act on it. In order to do this, we which tools do you use and why? first delve deeper into the search results, to see if it is actually relevant for us to act on them. This can be done very easily and clearly in Coosto.”
Webcare Consumers Association example compliment tag
This conversation has been tagged with ‘compliment’ by the Consumers’ Association web care team.
After an explanation of all the search terms, I feel a bit dizzy: in addition to their own name, mentions and hashtags that are responded to, the Consumers’ marketing list Association also searches for broad terms such as ‘complaint’, ‘dtv’, ‘bad’ and ‘fail’ and for well-known companies. They then respond to a tweet and try to provoke a dialogue. The trial period showed that they achieve more if a conversation arises instead of a simple question and answer. Romy explains: “We do want to be a human account, so we try to advise tweeters immediately and otherwise we refer them to something like the complaints compass or our website .”