Such a share & win campaign is of course tempting, because it ensures a large reach, but it is – apart from the fact that it is not allowed – not recommended.A messages with their friends. As a result, the ‘share’ is also not visible to the administrator of a Facebook page and the fan therefore never has a chance to win the prize. Facebook also indicates that they may make it possible for Facebook page owners to see which fans have shared their messages in the future, regardless of the privacy settings.
Is a Facebook app now redundant or not?
At first glance, an app may seem completely unnecessary, but is that really the case? morocco phone number listFor smaller promotions and promotions by smaller companies, a legal like & win campaign may be a good solution. However, there are still some catches to not using an app:
Facebook’s new algorithm penalizes posts that ask for a like by giving them less visibility in the news do you see differences in the target group? feed. Read more about it in this article on Techcrunch .
Without an app, it is not possible to have participants explicitly agree to the terms and conditions of the promotion.
Where an app stores information about participants, you now have to look it up yourself.
A reaction or a like on a post only gives you visibility, but not the possibility to obtain additional information about your participants marketing list such as an email address (or permission to subscribe to your newsletter). So you can’t send a confirmation of participation or do a follow-up by email.
A successful Facebook campaign is ‘driven’ by various (external) sources
Without an app, it is not possible to register these sources as referrals. So you do get traffic for your campaign, but you have no idea where this traffic comes from or perhaps even more importantly: which referral actually results in participants and which do not.
When a participant logs into a Facebook app, there is the option to save his or her Facebook ID. Using this number, it is possible to target dropouts or retarget participants after the action has ended.