Reach and content have become more difficult. On social media you can build your own presence as a brand, but it is even better to also use so-called influentials morocco phone number list who give you a ‘Mastercard’ moment. A priceless experience of your product or service, which therefore hits the target via the followers of these influencers.
Three tips for marketing and PR professionals to reach that seemingly unreachable target group in a new way.
Create special moments (events) for influencers
When the musical ‘ Hij Gelooft In Mij ‘ premiered, tickets were quickly sold out. The media attention was immense, with ingredients such as Joop van den Ende, Hazes and famous actors. The musical was different from others, with a serious undertone, cast and actors. But how do you reach the people who are put off by musicals?
We came up with a trick for that. We invited influencers with a huge qualitative following on Twitter. The hashtag was provided and the guests were given photo opportunities that do well on Instagram. Ultimately, the eight influencers present reached no less than 356,000 Twitter users, the photos were viewed thousands of times and even non-present Twitter users joined in the discussion in a positive way. In a positive tone, through a small campaign, an important and otherwise quite inaccessible target group was reached. In their own way, separate from the showbiz, entertainment and musical media.
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A next step would be a long-term relationship with these influencers, which you build just like PR people do with journalists today.
Go for a long-term relationship
According to George Haynes, Digital & Social Media Manager at KIA in the United States, TV is like rain . You don’t know what TV channel marketing list the consumer is watching. And isn’t he more busy with his ‘second screen’, such as laptop or phone, while watching TV? Kia has therefore decided to change course and focus on social influencers to let them act as brand ambassadors. Especially because according to research, 92% of consumers trust ‘earned’ media, such as endorsements by influencers, more than all other forms of advertising.
With the KIA social club, KIA ensures that the influencers know the models, can take a road trip in one of their cars the emotion of traditional dutch homely cosiness and that special blog parties are held. By deploying 198 advocates, 24,000 social endorsements were delivered, reaching more than 30 million people in total. You create ambassadors for life, who continue to promote your brand. You take longer to earn back this investment, but it is more measurable and sustainable than a one-off event.