In every relationship, we expect both parties to show something of themselves. This is not such a deep relationship where you have to throw your thoughts, resentments and expectations on the table, but you will have to show a little more if you want to know more about your audience and want to create a deeper bond. What are you doing, what happens behind the scenes? How are your days filled, what have you overcome?
Keep it as light as possible and don’t reveal too much of yourself. Your industry colleagues are watching and it’s nice if kuwait phone number listthey can still guess. So no bikini but a burkinit. Talk to them in addition to that biweekly column: what makes your audience happy? What keeps them busy? Gives them energy? What keeps them awake at night? I advise you to keep it to positive questions as much as possible, so that your page doesn’t become a wall of complaints. And speaking of which: if people drop complaints on your Google+ page, refer them with a deep link to Twitter, where you normally handle all complaints.
Show multiple emotions
And also in the context of show yourself: show multiple emotions. There is so much more between happy and angry. For example aspiration, inspiration, cheerfulness, surprise, happiness, love and tenderness. In addition to the positive feelings, also leave some room for less fancy feelings such as irritation. Of course, you show emotions as much as possible with images, as you probably already know. Show me yours
You can always give this a positive twist by adding a quip to the text. This can be done with moving, still, own and borrowed images. The latter always with a source reference! A ratio of 80/20 is perfect, with 80% for image and 20% for text. By the way, the text that accompanies the image does not count towards the 20%. H&M does this perfectly. Also read the case study .
Explicit vs. Implicit
With your product, you fulfill the need behind a need. Hotel chains provide for the explicit need of a soft bed and a marketing list warm shower and a terrace to chill on during the afternoon. At a time when you are in your best state of mind (vacation!). The implicit need they fulfill is the need for safety, too little content that focuses on emotion security, dignity and fun. Show on Google+ how well you understand the implicit needs and what you do to fulfill them (authority).