Your company is what connects all these individuals. Chances are that your audience consists of the same diverse group as your colleagues. So show your colleagues and give them a face. And a voice on Google+, whether or not in a Hangout, and in this way arouse sympathy, create a dialogue and create a stronger bond with your audience.
Authority: you know everything about your field
You are the authority in what you do, and your Google+ page reflects that with impactful photos and kuwait phone number list other visuals, up-to-date information and inspiring content. You know more than just your product, you deal with all kinds of trends and regulations at home and abroad, so you know everything.By the way
Because your goal in Google+ is to take your relationship a step further than in other social networks, you assert your authority by answering product-related questions from your audience directly and indirectly. In a regular section on your Google+ page, or during a Hangout. And in this way you also work on reciprocity and sympathy. Isn’t it nice how everything fits together.
And what else?
Caterpillar birdsShow your (brand)
You are more than just your brand and product. You have more interests than the most obvious ones. So show that you are made of many colors. You do this not only on Pinterest, but also partly on Google+. As Social Media Manager of Laterooms.com Rich Kemp puts it in their Google+ case study :
“We realize that not everyone wants to talk about hotels as much as we do, so we try to get a balance between content that’s marketing list LateRooms.com-centric and interesting travel-related content that shows we’ve got some personality.”
By the way, it is related in the broadest sense of the word. Above is one of the most popular photos distribution of questions across social media ever on their Google+ page.