If you were born between the 80s and 90s, you are called a ‘millennial’ or ‘Generation Y’er’. This group of contemporaries, when they were morocco phone number listborn, could not get past the command ‘C:\’ in DOS and gradually experienced the rise of the internet in the decade that followed. Children of Generation Z, who were born between 1990 and 2000, were online from the first moment they could use a computer.
A generations in terms of media use. PR professionals, like many marketers, do not change their tactics in spite of this. The press release remains the mainstay of any PR strategy and you only really score when your message is printed on crisp paper and told in a TV commercial. Is the group of under 33s, say about 50% of the potentially interesting consumer, reached?
The Avrobode planning is over
While the Baby Boom generation ticks off which TV programs they are going to consume this week in the Avrobode, for the youngest generations most content is instant and on-demand. In the US, according to a recent study , internet use now exceeds TV viewing.
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Forrester Research confirms that senior communications professionals in the United States are approaching marketing list the 105 million millennials the wrong way. A $200 billion market, which they are still serving with the same media methodologies as 30 years ago.
‘Mastercard’ moments
PR agencies are having a hard time. Where journalists used to buy free publicity like candy, this trade is now increasingly subject vdeo with tough guys trying to bake pancakes on the barbecue? to erosion. Research that ‘independently’ shows that Brand X’s product is spot on is no longer allowed by the media. The number of columns in magazines and newspapers has decreased and bloggers send their rate card almost immediately.