Koopmans’ mission is to ‘help families bring the traditional Dutch cosiness into their homes .’ A theme that can be reflected well with the help of content.
Brand awareness
People have to encounter the brand before they can form an opinion about it. Philosopher George Berkeley once said: “If a tree falls in a deserted forest and no one hears it, did the tree make a sound?” This also applies to all content.
The goal of content in this step is to bring the Koopmans brand to the attention of a broad audience. kuwait phone number list This means that the content should be fun and recognizable, so that many people will share it. If your goal is to increase brand awareness, you should make the content striking and entertaining. For example, Koopmans has a YouTube channel with instructional videos on baking certain recipes. For example, replace the serious baking lady for two first-year students who know nothing about baking. Entertainment guaranteed.
You can also create new moments of baking
In the summer, many people have taken the barbecue down from the attic. Why not make a funny Step 2: What are you?
The brand must give meaning to itself. This meaning can be given in concrete performances that focus on the extent to which the product or service fulfils the rational need of the customer. Example: Dayson vacuum cleaners are known for their suction power, durability and the fact that vacuum cleaner bags are a thing of the past.
However, a brand can also create an abstract image. This meaning focuses on the emotional, symbolic and intangible dimensions. Example: if you choose safety, you drive a Volvo.
An example of the baking tips on Koopmans’ Facebook page.
An example of the baking tips on Koopmans’ Facebook page.
Focus on recipes and baking tips
Koopmans wants to be a support and confidant during baking with the help of content belgium numbers and chooses the rational needs of the customer. It shares recipes on the website and in case of problems you can ask for help during baking via Twitter .
On Koopmans’ YouTube channel, a woman explains how to make certain recipes, and she also gives baking tips. What is striking is that there is little consistency in the planning of the videos, most of which are already more than a year old. Outdated content loses more sama trips and more value and with it the support for the brand.