Members of FNV Bondgenoten are request not to share sensitive information in public (in interview with Oliver de Leeuw)
Irena continues to talk about the strategic choices behind webcare: the main goal of using social mia is to strengthen the relationship with the supporters, whereby webcare helps people on the channel of their choice. The business case is that satisfi members have a higher loyalty and therefore remain members longer. kuwait phone number list In addition, online visibility, especially in the recession, is increasingly important for the reputation of the union. “People will talk about you, but you can’t respond to what you don’t see!”
Pension agreement: never waste a good crisis
As with many other large organizations, a small crisis was also the reason for FNV Bondgenoten to start webcare. The internal division between Agnes Jongerius and Henk van der Kolk about the pension agreement at the end of 2011 was ‘overexpos’ in the mia. At that time, there were many heat conversations online, especially on Twitter.
But there was no policy yet on how to deal with that. With this, Irena was able to demonstrate how important webcare would be for the association. With an Excel overview of tweets, conversations and online sentiment in hand, she approach various decision-makers: “Look, this is a good reason to pick up webcare and do something with it. We are very big and a lot of people talk about us. And now that you and I see this, we can’t just sit still, can we?” Irena then wrote a strategic advice, which l to the large-scale project that is now almost complet.
How did you then find the right people?
“Together with the managers of the Contact Center, we look for colleagues who had a feeling for this belgium numbers , because webcare would eventually have to become an additional channel there. In addition, I did the same within the Communications & Marketing department for community managers, who play a supporting role in webcare. Then you just talk to people who like it, a kind of internal application with people from various departments. We also use clear criteria for the sama trips ideal webcare employee:Good written.