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The Online World – What Happens in 60 Seconds? [Infographic]
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Step 4: What about you and I together?
This is the level every brand strives for: building relationships with customers, from loyal customers to engaged brand ambassadors.
The Baking Club as a community platform
As a market leader in the baking segment, Koopmans has many loyal customers, especially active amateur bakers. To strengthen the relationship with this loyal customer group, Koopmans has founded De Bakclub . On the website, amateur bakers can unite and share their own recipes, rate recipes and compile their own baking book.
At the moment, the community seems to be disconnected from the outside world. In all other content channels such as Facebook and YouTube, not a word is said about De Bakclub. How is this possible? It seems to be due to the lack of a clear content strategy, which means there is no synergy between all channels.
So content supports the brand. Now what?
Place the CBBE model next to the content strategy and compare. Only then will you see how certain belgium numbers content supports the brand and where there is still room for improvement. If all building blocks are well-founded, more customers will reach the top faster. Content plays an essential role in this nowadays.
In response to the article, Koopmans states that it is already very busy renewing and improving its sama trips content strategy. “We are busy renewing the website and the community platform,” says Elles van den Berg , senior brand manager at Koopmans. “And within Dr. Oetker (parent company of Koopmans, ed.) there are already discussions about how we can use Twitter more effectively in communicating with our customers. We are actively working on it.”
By the way, Sir Hugh Beaver was right: the golden plover wins over the black grouse.