But also in this step Koopmans focuses mainly on rational content (webcare) and too little on emotion. User-generated content is a handy means to convey emotion by showing how the brand plays a role in the lives of other people.
What Koopmans does well here is focusing on traditional Dutch traditions such as baking kuwait phone number list oliebollen on New Year’s Eve, as can be seen in this photo . In this way, other people see recognizable situations and they can already see themselves baking and eating oliebollen at home with the entire family. But again, this content is used incidentally, and there does not seem to be a clear content strategy.
In this way, other traditions such as the
Sinterklaas celebration and Christmas are also associated by people with traditional Dutch homely cosiness. The right content can thereby establish the relationship between the emotion (traditional Dutch cosiness) and the brand (Koopmans).Developments on the internet are happening at breakneck speed. We publish, share, like, pin and plus each other. We use various platforms, such as Facebook, YouTube, Twitter, Google and WordPress. In previous editions in the Infographic Day series we showed what is happening online . Today an update.
Website Qmee collected recent data on the use of the internet and various platforms. belgium numbers They processed the data in the infographic below. It gives a good picture of what is happening online. And the figures are not based on activities of a day or week. We do all these online activities in just 60 seconds!
We are very active
We are very active online, that is clear. Because in 1 minute we perform 2 million searches sama trips on Google, we download 15,000 tracks in iTunes and more than 500 new websites are added. A lot also happens on social media in a minute. Every second we publish 41,000 photos on Facebook and we take 3,600 new photos with the Instagram app. On Twitter we post 278,000 tweets in 60 seconds, we perform 11,000 searches in LinkedIn and 11,000 users are active on Pinterest.