I am speaking with project leader Irena Marmelstein and Birgit van Wikselaar, one of the webcare teams.
For such a large organization, you need a clear definition of webcare.
What is that definition according to FNV Bondgenoten?
>>>>>Irena: “Webcare consists of two channels, where we answer questions and do community management: kuwait phone number listsince February 2013 there has been @FNVBwebcare on Twitter and on our corporate Facebook page we receive a lot via private messages. In addition, since 2009 there has been @FNVBondgenoten where press releases are sent from.
Historically it has grown that we have two Twitter accounts, but . A we make a clear distinction between the corporate and service channels. For Facebook, nobody actually creates a new page for webcare, it is more of a hub where everything takes place in one place.”We are not
Early in 2012 Irena started as a strategic project leader, to integrate all kinds of social mia activities into the organization (which employs almost 900 people). Webcare is the largest subproject: “I led a project team that generated a lot of support, because it included . A many enthusiastic doers and doers.” In a few months they prepared the operational phase of webcare, with guidelines and the design of the channels. Training also proved to be an essential part of preparing webcare and employees are still being updated.
Waarom is dit zo’n langlopend proces?
“Dat heeft met een paar dingen te maken, we behandelen ook een enorme hoeveelheid uiteenlo belgium numbers pende onderwerpen. En als vertegenwoordiger van werkenden, hebben we natuurlijk een uitgebreid traject om alle processen te borgen. Zo moest de ondernemingsraad instemmen met de social mia-richtlijnen, die het uitgangspunt vormen voor de communicatiestijl bij webcare. De leerpunten uit de pilotperiode van het voorjaar liggen nu bij de directie, en webcare hoeft sama trips alleen nog geïmplementeerd te worden.”