Content marketing only for large organizations? No, small businesses are the ones who can add shine to their brand. How? Simply by doing it. In this article, a number of inspiring practical examples of smaller businesses and five practical tips!
You produce content that is relevant to your target group and that reaches exactly that target group, without using mass media. This content is not advertising, but has a certain value. It is useful, surprising, informative or entertaining. By delighting your target group with this content, you strengthen your relationship. That benefits your reputation and ultimately gives you more turnover.
Also, no precisely, possible with a small budget
It all sounds easy, but now the execution! There are many examples of companies that seem to have invented content marketing. Take HEMA, for example, which asks its relations – for example all Facebook fans – if they want to test a new product (for free!), or gives them a sneak preview of new collections.
Or cookie brand Oreo: they share fun content related to their products via Instagram, Vine and Twitter. With every kuwait phone number list post or tip, the Oreo brand gets extra shine and that also applies to HEMA.
Now HEMA and Oreo are big brands, with big marketing budgets. But the great thing about content marketing is that it is very applicable by smaller brands with similar budgets. After all, you are not using mass media. Moreover, you can find and reach your specific target group quite easily via social media.
Exemplary small businesses
There are plenty of small businesses that have mastered the finer points of content marketing. For this article, I reached marketing list out to two “small” brands to hear their own stories behind the content.
First I interviewed Maaike Groen, founder of Miss Green . A webshop with beautiful basics for the Dutch woman, made of sustainable and organic materials, produced in a socially responsible environment; that is what Miss Green stands for. It is not a fashion label that charms the female Dutch with large advertising budgets. But it is present. Clothing items are regularly promoted in leading women’s magazines and Miss Green is also very much present on social media. source photo intro alessandro farese And that works, as Maaike said: